Recently, I got to work on logo creation again, this time for Studio 209 salon! Since the salon is in a heritage building, we wanted to pull an antique feel into the logo, going with a beautiful serif font, a soft grey and inverse rounded corners. I created a square and long version, since a logo needs to be flexible and translate regardless of size or where it’s being used. So far they’ve been used in a window cling for the front door, the website and the business cards.

In my designs everything should relate to a single idea or inspiration, and for Studio 209 that cornerstone is the physical space. Every business in this heritage building has gorgeous frosted glass doors and hallway walls, each with its own unique pattern. For the business card, I took a photo of the salon’s door – its luminous champagne coloured “fingerprint” – to use as the background, welcoming you in to the warm environment inside.