fundraising

Every thing is fine and Dandy Operandi

OMG! I’m so stoked to the 2016 graphic design campaign for Cor Flammae! Preparations for this Summer’s concerts are heating up, and now that repertoire selection and auditions are done it’s fundraiser time! The initial web graphics for our annual shindig are out in the world, along with the revamped and sexy sponsorship packages.

[You may noticed we’ve bid Dandycat a fond adieu, and welcomed this suave and sophisticated unicorn as our ambassador of FUNdraising. Join us on Tuesday, April 19th at XYYVR (1216 Bute St) to party like a unicorn! Tickets available here! Get them for cheaper if you buy them in advance! Find out more on Facebook.]

That got me thinking that I’m not sure if I’ve made a comprehensive list of my Cor Flammae design projects anywhere. Here’s what I’m doing this year:

  • Audition posters
  • Conductor interview filming
  • Thank you cards & Donor download cards
  • Sponsorship package dandification
  • Dandy Operandi web graphics, flyers and posters
  • Concert web graphics, flyers and posters
  • Concert programme (one of my favourite parts, as you know from previous posts)

The fun additions this year, include the initial conductor interview (which I filmed on my DSLR) and more graphics for the online campaigns – making images specifically for Instagram and Universe, in addition to the pieces for Facebook, YouTube and Bandcamp that we did last year. It’s wonderful to be able to broaden my skills by rounding out the campaign. I think this year’s campaign is forming into something clean, articulate and visually lush while still being fun – thanks in a large part to the great photos we have of previous years (which is another kind of satisfying). I can’t wait to get my hands on this year’s choir photo – styled by the amazing Missy Clarkson and Adam Dickson –  and take off with this year’s concert materials!

 

 

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Infographic

I love a good infographic – they’re the perfect example of what design is really about: using form to enhance function. As a visual learner, I also really appreciate seeing how a thing works. They’re tricky business, because it’s not just about making information pleasing to the eye, but organizing it – deciding which information should be highlighted so it can be presented in a succinct way that provides insight for the viewer.

I made this infographic for Cor Flammae’s fundraising campaign. The arts are notoriously under-funded, but we wanted to show the specifics of how under-funded professional choral music is, by highlighting what goes in to producing a show. It is meant to be useful to other choirs as well, and it was an interesting process of research and collaboration, whittling down the information into something that does justice to an experience shared by many groups and then deciding how best to present it in an easily-readable form that fit in a browser window or on a small poster.

 

The Care and Feeding of your Professional Chamber Choir