I recently had the great pleasure of designing the print campaign for Genderfest. This involved a poster, several ads for the Pride Guide, as well as a flyer.
As it was a multi-day event with lots of information I really needed to use the flyer’s real-estate to it’s fullest. Instead of just advertising the festival as a whole, I wanted to have the relevant “who”, “what”, “when”, and “where” fully available for all of the festivities – essentially for the flyer to be something people would pick up and keep like an event guide. Genderfest already had a website, and the layered colour scheme was their background image – it was the perfect visual element I could lend to structuring information. Rotating the image created some visual interest for the poster, which needed a different kind of structure to keep the test bold and visible from a distance.
Working with the Genderfest team was a joy and I’m so excited for next year! Check out the awesome work they do at www.genderfest.ca